Digital Marketing Manager  
Friday Media Group   More jobs from this company

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Job Title:   Digital Marketing Manager
Category:   Marketing
Total Positions:   1
Job Location:   Lahore
Gender:   No Preference
Minimum Education:   Bachelors
Career Level:   Experienced Professional
Minimum Experience:   5 Years
Salary Range:   PKR 100,000 to 150,000 per Month
Apply By:   Mar 23, 2021
     
     
 
Job Description:

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to work closely with the Head of Digital Marketing and develop, implement, track, and optimize our digital marketing campaigns across all digital channels.

Responsibilities

  • Plan and execute all digital marketing, including SEO/SEM, content marketing, email, social media and paid media campaigns
  • Design, build and maintain the brand's social media presence.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

  • Excellent verbal and written communication skills in English
  • Relevant hands-on work experienced with a proven portfolio
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Search Console etc.)

Company Information
 
Company Name:  Friday Media Group
Company Description:
Media Group Headquarters is in England, UK. It's where our story began, some 40 years ago.Originally, this office was predominantly used for the printing press, which was bought in the 70's and still to this day prints over 300,000 copies every single week. As the years went by and the internet revolution came and changed the world as we know it, the business changed drastically too. Along came more staff with expertise in web design and creation, developers, content writers, SEO experts and PPC specialists. We moulded our operation to suit the changing times and we were soon equipped to support both the online and print world of media advertising.

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