A Digital Marketing Manager is responsible for overseeing the digital marketing strategy and implementation within a company or agency. Their primary role is to drive online visibility, increase brand awareness, and generate leads or sales through various digital channels.

Responsibilities:

1. Develop and execute a comprehensive digital marketing strategy aligned with overall marketing goals and objectives.

2. Manage and optimize digital marketing campaigns across various channels, such as search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, content marketing, and display advertising.

3. Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of campaigns, identify areas for improvement, and make data-driven decisions.

4. Conduct market research and stay updated on industry trends and competitor activities to identify new opportunities and stay ahead in the digital landscape.

5. Collaborate with cross-functional teams, such as content writers, designers, developers, and marketing analysts, to ensure the successful execution of campaigns and projects.

6. Manage and optimize website performance, user experience, and conversion rates through continuous testing and improvement.

7. Oversee social media strategy and content creation, ensuring consistent brand messaging and engagement with the target audience.

8. Monitor and respond to online reviews, comments, and inquiries to maintain a positive brand image and customer satisfaction.

9. Stay informed about digital marketing tools, platforms, and best practices, and make recommendations on adopting new technologies to improve marketing efforts.

10. Provide regular reports and presentations on digital marketing performance, including insights, trends, and recommendations to stakeholders and management.

Any other task assigned by the management.