• The SEO / Digital Marketing expert will be developing and executing a comprehensive digital marketing strategy to increase website traffic and improve search engine rankings.
• They will work closely with the marketing team to identify target audiences and create engaging content to attract and retain customers.

Key Responsibilities

• Develop and implement SEO strategies to improve search engine rankings and drive traffic to the website
• Conduct keyword research and analysis to identify high-traffic keywords and optimize website content
• Monitor and analyze website traffic and performance metrics to identify areas for improvement
• Collaborate with the marketing team to create and implement digital marketing campaigns, including email marketing, social media, and pay-per-click advertising
• Stay up to date on industry trends and best practices to ensure the company's digital marketing efforts are effective and efficient
• Communicate with external partners and vendors to improve website performance and drive traffic

Qualifications:

• Strong project management and organizational skills
• Bachelor's degree in marketing, communications, or a related field (preferred)
• Experience with AI tools like ChatGPT (preferred)